Privacy Policy

1. Who We Are

Magic Advertising & Marketing LTD is a digital marketing and technology company registered in Israel. We provide Google Ads management, web development, and marketing analytics services. For privacy-related enquiries, contact us at info@magicadvertising.ltd.

2. Information We Collect

2.1 Information You Provide

  • Name, company name, email address, and phone number submitted via contact forms or email.
  • Billing and payment information when engaging our services (processed via secure third-party processors).
  • Communications you send us by email or other channels.

2.2 Information Collected Automatically

  • IP address, browser type, operating system, and device identifiers.
  • Pages visited, time spent on pages, and referring URLs (via analytics tools).
  • Cookies and similar tracking technologies (see Section 6).

2.3 Google Ads API Data

In the course of providing campaign management services, we access advertising performance data (impressions, clicks, costs, conversions) from clients' Google Ads accounts through the Google Ads API. This data is used exclusively for internal reporting, campaign optimisation, and client reporting. We do not sell or share this data with third parties.

3. How We Use Your Information

  • To provide and deliver our digital marketing, advertising, and web development services.
  • To respond to enquiries and communicate about your projects or orders.
  • To process payments and manage client accounts.
  • To analyse and improve our website performance and user experience.
  • To comply with legal obligations (tax records, regulatory requirements).
  • To send service-related notifications (no unsolicited marketing without your consent).

4. Legal Basis for Processing (GDPR)

Where applicable under the GDPR or similar legislation, we process personal data on the following legal grounds:

  • Contract performance — processing necessary to provide agreed services.
  • Legitimate interests — improving our services, fraud prevention, website security.
  • Legal obligation — compliance with tax, accounting, and regulatory requirements.
  • Consent — where you have explicitly agreed (e.g. newsletter subscription).

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share data only in the following circumstances:

  • Service providers — trusted third-party vendors (hosting, analytics, payment processing) who process data on our behalf under strict confidentiality agreements.
  • Google services — we use the Google Ads API and Google BigQuery for internal analytics. Google's Privacy Policy applies to data processed through their platforms.
  • Legal requirements — when required by law, court order, or to protect our legal rights.
  • Business transfers — in the event of a merger or acquisition, with appropriate notice.

6. Cookies

Our website uses cookies to improve functionality and analyse traffic. Types of cookies we use:

  • Essential cookies — required for the website to function properly.
  • Analytics cookies — help us understand how visitors interact with our site (e.g. Google Analytics).
  • Marketing cookies — used to measure the effectiveness of advertising campaigns.

You can control or disable cookies through your browser settings. Disabling essential cookies may affect website functionality.

7. Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law:

  • Client and contract data: up to 7 years (legal and tax obligations).
  • Analytics data: up to 26 months.
  • Contact form submissions: up to 2 years from last communication.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access — request a copy of the personal data we hold about you.
  • Rectification — request correction of inaccurate or incomplete data.
  • Erasure — request deletion of your personal data (subject to legal retention requirements).
  • Restriction — request that we limit processing of your data.
  • Portability — receive your data in a structured, machine-readable format.
  • Objection — object to processing based on legitimate interests.

To exercise your rights, contact us at info@magicadvertising.ltd. We will respond within 30 days.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include encrypted data transmission (HTTPS), access controls, and secure data storage. However, no internet transmission is completely secure — we cannot guarantee absolute security.

10. International Data Transfers

Our services may involve transferring data to countries outside the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses or adequacy decisions).

11. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the updated policy on this page with a revised "Last Updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

For questions, requests, or complaints regarding this Privacy Policy: